Diagnosis · Course 3

Map Your Customer's System

CEOSoloSeedSeries A+

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This course is currently being produced. Join to get access when it drops.

About This Course

Your customer is a system with bottlenecks. Understand the system, you understand what they'll buy.

You'll learn:

•Theory of constraints applied to customer psychology
•How to map value streams and blockers
•The "mafia offer" framework: what would be impossible to refuse?
•Why mid-level enterprise buyers want "stuff that gets them promoted and can't get them fired"