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Execution · Course 5

You Have an Identity Problem, Not a Sales Problem

CEOSoloPre-seedSeed

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About This Course

Sales feels like self-betrayal for builders. Because you're framing it wrong.

You'll learn:

  • •The identity conflict: builder ≠ salesperson (false)
  • •The reframe: sales = research + service, not manipulation
  • •Pre-call reset techniques that actually work
  • •Why positioning yourself as researcher removes the identity conflict
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