Scale · Course 1

Your Startup Is a Pipeline

CEOCOOSoloSeedSeries A+

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About This Course

Most founders optimize what's visible, easy, or fun. Not the actual constraint.

You'll learn:

  • The full pipeline: Impression → Click → Signup → Activation → Usage → Payment → Retention → Expansion
  • Why 10% improvement at each stage compounds (and why it doesn't matter if you pick the wrong stage)
  • Finding the constraint: map, compare to benchmarks, find biggest drop
  • What happens when the constraint moves